Sales House

Your inventory, our demand.

We represent premium publishers and app developers, connecting quality supply with scaled, qualified demand across programmatic channels.

Representation Model

More than representation.

VodioMedia operates as an exclusive or preferred sales partner for select publishers. We don't aggregate inventory blindly. We represent it with the same rigor and positioning a publisher would expect from an in-house team.

  • Dedicated account management and demand strategy per property
  • Custom media kits, rate cards, and packaging for each asset
  • Buyer relationships with agency holding companies and independent trading desks
  • Full ads.txt / app-ads.txt authorization and supply chain transparency
  • Revenue reporting with complete visibility into CPMs, fill rates, and demand sources
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Why Work With a Sales House?

Most publishers lack the resources to maintain relationships with hundreds of buyers. A sales house bridges that gap, bringing institutional-grade demand access, deal-making expertise, and yield optimization without requiring a full in-house sales organization.

Deal Types

Structured for every scenario.

We architect deals across every programmatic transaction type, calibrated to your inventory value and buyer requirements.

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Programmatic Guaranteed

Fixed-price, reserved inventory deals executed programmatically. Guaranteed volume and CPM for both buyer and seller, combining the efficiency of programmatic with the certainty of reserved deals.

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Private Marketplace

Invitation-only auctions with curated buyer lists. Sellers maintain price floors and quality control while buyers get priority access to premium inventory before open exchange.

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Open Exchange

Broad reach through open RTB auctions with robust floor management. We optimize bidder density, manage header bidding configurations, and maximize competition for every impression.

Packaging

Inventory, packaged for buyers.

We create buyer-ready packages that bundle inventory across properties, formats, and audiences, making it easy for trading desks to activate at scale.

Audience Packages

Cross-property audience segments (e.g., "Cord-Cutters 25-54," "Mobile Gamers," "News Enthusiasts") built from first-party publisher data and contextual signals.

Format Packages

Channel-specific bundles: CTV pre-roll, mobile interstitial, in-app rewarded video, with standardized specs, creative requirements, and pricing tiers.

Seasonal Packages

Event-driven and seasonal inventory packages aligned to tentpole moments: sports seasons, holidays, back-to-school, election cycles, and more.

Custom Packages

Bespoke inventory combinations designed for specific brand objectives: exclusivity, category alignment, geo-targeting, or first-look access to new supply.

FAQ

Common questions.

An SSP is technology infrastructure that facilitates auctions. VodioMedia is a strategic sales partner. We use SSPs as part of our toolkit, but our value is in demand relationships, deal architecture, yield strategy, and hands-on account management that no SSP provides alone.
Not necessarily. We offer both exclusive and non-exclusive representation models. Exclusive partnerships allow us to invest more deeply in positioning and demand development, but we're flexible based on your existing setup and goals.
We operate on a revenue-share basis, aligned with publisher outcomes. There are no upfront fees. Our compensation is tied to the incremental revenue we generate, ensuring our incentives are fully aligned with yours.
Every property we represent undergoes a quality review: content audit, traffic analysis, ads.txt verification, and brand safety assessment. We use third-party verification partners and maintain ongoing monitoring to ensure the inventory we bring to market meets buyer expectations.
Yes. While our primary demand relationships are US-centric, we represent properties with US, EU, and global traffic. For international inventory, we work with region-appropriate demand partners and ensure compliance with local privacy regulations (GDPR, etc.).

Want us to represent your inventory?

Let's discuss how VodioMedia can position your supply for premium demand.

Talk to Us